Good to Great – “Think differently about Technology”
Friday, January 29, 2010 at 6:00AM “Good to Great companies think differently about the role of technology. They never use technology as a primary means of igniting a transformation. Yet, paradoxically, they are pioneers in the application of selected technologies. We learned that technology by itself is never a primary root cause of either greatness or decline.” (Good to Great by Jim Collins)
So you decided to use Revit to be able to market your BIM ability. You may even think that implementing Revit in and of itself is going to make you a great company. The problem is that you were probably not a pioneer of the use of BIM as you can see at McGraw Hill’s Smart BIM report here. Their report states that about 50% of the industry now uses BIM in their practice and I believe that number will probably grow significantly over 2010.
So the question is, how are you going to distinguish yourself from other companies? You could possibly strive to be the best at BIM but with others implementing BIM years ago that may be difficult for you. The challenge that you are going to face is what will make you unique. You can focus on IPD, use of many programs together to make a super BIM project or maybe you pioneer the use of API to make your copy of Revit the most efficient and powerful to your workflow.
Before you decide on any of these, decide how your company can become great and then figure out how you can use technology to assist in your growth to great or your continued greatness. What makes you different from other firms? Answer that question and you can start to set the framework for a great transformation.
I hope that you enjoyed this series on the Good to Great book by Jim Collins. While there is infinate comparisons and studies that can be done, I believe I covered the strongest themes that I related to in the book. If you liked this series, let me know and I can do similar ones.
Business, Good to Great, Implementation | in Business / Marketing 
Reader Comments (2)
I know I'm 'late to the party' on this one but I just came across your blog a few weeks ago and absolutly love it! I've been going through all your posts and thought I'd comment ont the series you did by Jim Collins. LOVED what you did with it and am glad you posted what you did. I just ordered the book to read. You may have already done similiar posts to this with the feedback you got, i don't know (as I haven't read through your whole blog yet) but I would love to see similiar posts to this series. Thanks for what you're doing here on this blog!
Glad you like the site. All the Good to Great posts are tagged as such. Find one and you can click the tag at the bottom to get the series or you can just use the search site on the left of the site.